What’s driving machine learning in marketing? Part – 2
In last week’s post (here), we looked at what’s driving machine learning use cases in marketing. We also reviewed what are the prevalent and upcoming ways in which …
What’s driving machine learning in marketing? Part – 1
I’ll devote a lot of this series on delving into how machine learning is disrupting the business of marketing. But before we embark on that path, let us …
Machine learning questions every product manager must ask
These days, every product manager (PM) is anxious on how to ride the machine learning bandwagon. And rightly so, machine learning (ML) has caught up with the imagination of …
How machine learning is transforming the video scanning technology
With the advent and popularity of video content gaining giant strides by each day, the demand for need to make video content search enabled is also increasing. The overall …
Why data thinking is integral to product thinking? – Part 1
Increasingly, product managers are looking at big data and data analytics to review product performance. Technology has enabled the access to gather real-time insights from millions of data …
How machine learning is redefining SEO and Google Search!
For anyone who is a stakeholder in the SEO business, arguably the most keenly anticipated event is the Google algorithmic update. Whenever Google updates its algorithm, content owners and marketers get …
Empowering everyone with financial analytics, fintech startup Call Levels is fast rewriting the rules of the market
These days, every now and then, we come across an innovative idea that is addressing legacy issues, some of them lingering since ages. Such has been the extent …
Why the virtual assistants market is on the upswing?
Artificially intelligent beings, once portrayed in celluloid as gigantic machines inside mammoth control rooms, are now a part of every smartphone (virtual assistants). And as I write this post, …
What is programmatic advertising? All you need to know
Programmatic buying is a buzzword these days. Just as many other fields, machine learning is fast expanding its influence in the digital advertising market. And most of it …
Quantum Machine Learning: Things you should know
Talking about quantum machine learning algorithms is a tricky subject considering the divergent views experts hold on it. Critics consider machine learning to be predominantly a linear algebra subject …